Arts + Entertainment / Lifestyle

Rocktown Beer & Music Festival Goes Green

This year, Rocktown Beer & Music Festival  is proud to announce that it’s GOING GREEN! In its second year of operation, the festival is now officially a  Virginia Green-certified event. Festival organizers have made serious efforts this year to adopt environmentally conscious practices, including recycling, waste reduction, and even a bicycle valet!

Yes, it is exactly what it sounds like- a valet service for your bike. Shenandoah Bicycle Company will be teaming up with the Shenandoah Valley Bicycle Coalition and Northend Greenway to sponsor the valet this year, in an effort to cut down on polluting car emissions and provide a safe and secure place to park your bike . Leave your keys at home, ride down to the Rocktown Beer & Music Festival, and drop off your bike at the entrance. They’ll watch over it while you sample beers from over 30 breweries. When you’re ready to leave, head back to the valet at any point to pick up your bike.

Eco-friendly is a trend also evident in a number of the breweries featured at the Rocktown Beer & Music Festival. In particular, Blue Mountain Brewery- local brewery and festival sponsor- prides itself on sustainability. The Virginia Green member’s environmental efforts are reflected in their daily practices related to irrigation, energy usage and recycling. Additionally, this Afton, Virginia brewery grows their own hops, truly brewing their beer “from scratch.”

Tickets for the Rocktown Beer & Music Festival are going quickly! Online ticket sales, with tickets available for $32 each, will close at 11pm tomorrow (Thursday, April 19th). Any remaining tickets will be sold at the festival entrance for $40. Check out previous “Do Downtown” posts for more information on the Rocktown Beer & Music Festival and the Beer Week festivities leading up to the main event.

And make sure to attend the main event and keep an ear out for our big special announcement that will be revealed during the festival!

Katina Stevenson is the Promotions Intern for Spring 2012. She is a senior Communication Studies major with a concentration in Public Relations at James Madison University.

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