Philanthropy in downtown Harrisonburg

On October 4, Duo in downtown Harrisonburg kept their doors open late for a special cause.  The Gamma Tau Chapter of Delta Delta Delta at James Madison University partnered with Duo to raise money for St. Jude Children’s Research Hospital. Duo offered shoppers 10% off all items in the store and, at the end of the night, 10% of the store’s total sales for that evening went to support the hospital. During the two-hour event, over $700 worth of items were purchased and a total of $70 dollars went to St. Jude.

Shoppers browse Duo’s clothing and accessories during the Duo-Delta Delta Delta event.
Photo by Kari Owens.

Duo boutique in Harrisonburg, VA.
Photo by Kari Owens.

Neon is in! Creative display at Duo.
Photo by Kari Owens.

“We have done similar events with other sororities in the past, but this was our first event with Tri Delta,” said Duo’s Manager, Samantha Miller. “The girls were so sweet and really excited about raising money through this event.”

Sorority member Kelly Lynch enjoys her shopping experience at Duo.
Photo by Kari Owens.

Duo Deals.
Photo by Kari Owens.

Sorority member Lauren Stearns shows off one of her favorites at Duo.
Photo by Kari Owens.

Since opening 14 months ago, Duo has been doing events like this one for other organizations, such as JMU sororities Sigma Kappa and Kappa Alpha Theta. Duo is interested in continuing to form and strengthen symbiotic relationships with local organizations through community outreach.

“We want the community  and universities to know that we care about giving back and that it’s really important to us,” said Samantha.

Fall is here to stay: Duo shows off their fall-inspired clothing.
Photo by Kari Owens.

Duo sells new and gently worn clothing. Stop by and shop a variety of options!
Photo by Kari Owens.

Before Thanksgiving, Duo will be hosting an event in support of the Blue Ridge Area Food Bank and are looking forward to supporting many other charitable causes in the future. Contact the store for details!

New arrivals are now in at Duo’s Harrisonburg location, so get your fall fix and don’t miss out on all the fashion trends of the season!

For more information on St. Jude Children’s Research Hospital and Tri Delta’s National philanthropic commitment, check out their website  and watch this video in support of St. Jude (you may just see some of your favorite celebrities!): #heystjude.

Kari Owens is the HDR Promotions Intern for Summer and Fall 2012 and a senior Media Arts & Design major and Creative Writing minor at James Madison University. She is also a member of the Gamma Tau Chapter of Delta Delta Delta at James Madison University.


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